Preferencje konsumentów w zakresie wyboru opakowań do tłuszczów roślinnych

The Polish market of fats belongs to sector which is presently among those developing most dynamically, and that is why Poland, with its 15% share in the production of margarine is second largest among the 27 European countries. For this reason, producers design packaging of fat products that would distinguish itself on the shelf. The aim of the study was to determine consumer preferences when choosing the packaging of vegetable fat products by carrying out an anonymous questionnaire. Results indicate that the most desirable types of packaging containers are those with rectangular and square cross-section that contain 250 g of product and are closed with a separate lid. Among the factors determining the choice of margarine, respondents point out, among other, the shape of packaging (12%).