abbr. SJ GMU
ISSN 2657-5841 (printed)
ISSN 2657-6988 (online)
DOI: 10.26408
Product Innovation in Isotonic Drinks – Expectations of Tri-City University Students
Michał Świtalski*1 
https://orcid.org/0000-0001-9131-8521 Agnieszka Rybowska2
* Corresponding author
1
Gdynia Maritime University, Morska 81-87, 81-225 Gdynia, Poland, e-mail: michal.switalski@sd.umg.edu.pl
2
Gdynia Maritime University, Morska 81-87, 81-225 Gdynia, Poland
Abstract:
The aim of this study was to recognise the expectations of consumers towards isotonic drinks, which was made possible due to the study conducted employing an online survey method. The study group consisted of 162 students. The majority of the consumers surveyed did not consume isotonic drinks, and a large proportion of the drinkers consumed them only occasionally. However, a significant number of students were willing to pay a high price for them, in comparison to the low price of other drinks commonly found on the market. Although fruit flavours were identified as the most preferred flavours of potential beverages, consumers were also interested in new flavours such as tea, herbal, honey and nut. Depending on their declared gender and year of study, respondents indicated different packaging preferences. Interest in purchasing beverages based on natural ingredients and colourants was observed among the students.
Keywords:
isotonic drinks, product innovation, consumer expectations, students.
Issue:
Pages:
62
74
Doi:
Submitted:
14.05.2021
Accepted:
28.05.2021
Published:
30.06.2021
Download full text in pdf:
This article is an open access article distributed under a Creative Commoms Attribution (CCBY 4.0) licence
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Michał Świtalski