abbr. SJ GMU
ISSN 2657-5841 (printed)
ISSN 2657-6988 (online)
Consumers attitudes with respect to ecological cosmetic products
Cosmetics market is one of the fastest growing consumer markets, where client gets newer and newer products for body care. Purpose of the studies was to investigate the consumers' opinion about innovations in cosmetics products. Survey was carried out in the group of 185 women residents of Pomerania province. Questionnaire of survey included closed questions with single or multiple choice. Results were presented as the percentage of responses. Respondents demonstrated interest in new types of cosmetics, especially ecological ones. Encouraging the purchase of a new kinds of cosmetics were factors like gentleness to the skin, a smaller amount of preservatives, better quality. There are also barriers for using such cosmetics like poor accessibility on market and too high price. Consumers choosing cosmetics are often guided by the opinion of other persons.
Dz.U. 2001 Nr 42 poz. 473 ustawa z dn. 30.03.2001. O kosmetykach.
Kurzępa B., Ustawa o kosmetykach z komentarzem, Wyd. TNOIK, Toruń, 2009.
Siekierski M., Certyfikowanie kosmetyków naturalnych w 2009 r., Ujednolicone standardy COSMOS a wymagania NA True.
Kurczaba I., Ekowarsztat technologa. Les Nouvelles Esthetiques & SPA, nr 68, 6, 2009.
Marzec A., Chemia nowoczesnych kosmetyków, Wyd. TNOIK, Toruń 2010, s. 100.
Knittel M., Ekoluksus, Les Nouvelles Esthetiques & SPA, nr 77, 4, 2011.
Dickson M.A., Personal values, beliefs, knowledge, and attitudes relating to intentions to purchase apparel from socially responsible businesses, Clothing and Textiles Research Journal, 18(1), 2000, s. 19.
Dimitrova V., Kaneva M., Gallucci T., Customer knowledge management in the natural cosmetics industry, Industrial Management & Data Systems, 109(9), 2009, s. 1155.
Gallon V., Global sales of natural cosmetics to reach USD 9 billion. Available at: http://www.premiumbeautynews.com/en/Global-sales-of-natural-cosmetics, 2009.
Gam H.J., Are fashion-conscious consumers more likely to adopt eco-friendly clothing? Journal of Fashion Marketing and Management, 15(2), 2011, s. 178.
Kim H.Y., Chung J.E., Consumer purchase intention for organic personal care products, Journal of Consumer Marketing, 28(1), 2011, s. 40.
Kim S., Seock Y., Impacts of health and environmental consciousness on young female consumers' attitude to wards and purchase of natural beauty products, International Journal of Consumer Studies, 33(6), 2009, s. 627.
Niinimaki K., Eco-clothing, consumer identity and ideology, Sustainable Development 18(3), 2010, s. 150.
Yan R., Xu H., Understanding green purchase behavior: College students and socialization agents, Journal of Family and Consumer Sciences 102(2), 2010, s. 27.
Rajagopal V., Buying decisions towards organic products: An analysis of customer value and brand drivers, International Journal of Emerging Markets, 2(3), 2010, s. 236.
Davis-Bundrage M.R., Soyoung K., Predicting Purchases of Eco-Beauty Products: A Qualitative Meta-Analysis, Proceedings of the Atlantic Marketing Association, 2012, s. 208.
Makarychev O., Kaufmann H.R., Tsangari H., Temperley J., Influence of corporate branding on launching organic cosmetics brand in cosmetics chain in Cyprus, International Journal of Management Cases, 13(3), 2011, s. 190.